OUR MISSION
“Make a stylish home accessible to anyone: Affordable, fast and hassle-free! Everyone should be able to live in a beautiful and peaceful place that they call home.”
OUR VISION
Be the leader in Home Furnishing eCommerce for everyone, by reinventing the furnishing experience to the most inspiring and accessible furnishing experience: the most loved furnishing brand.
TUKA is the leader in the end-to-end eCommerce Home Furnishing. We are much more than just another eCommerce company.
We bring a ‘stylish home in 1-click’ for Efficient Home Lovers and ‘individual furniture pieces’ for Home Enthusiasts: we aim to inspire with stylish furniture packages, home stories, style and decoration ideas, landlord advice and offer our customers carefully selected furniture pieces and curated furniture packages from upcoming designers, brands and manufacturers as well as our own TUKA Collection products.
BUSINESS MODEL
TUKA is a company that offers Home Furnishing for everyone. We are a “curated stylish home in 1-click” for Efficient Home Lovers and ‘individual furniture pieces’ and inspirations for Home Enthusiasts.
We run an integrated platform that combines style and accessibility for anyone.
Each part of our business model has its own function:
TUKA – Furniture packages: Our curated furniture packages provide the best interior designs in full harmony, well-thought-out by our design experts, at affordable prices and hassle-free. Making a stylish home accessible to anyone.
TUKANOW – item store: In our permanent assortment, TUKANOW, we provide individual furniture pieces from our partners and from our own TUKA Collection products for your own Home Furnishing journey.
Inspiration and advice: We combine inspiration and advice in on our TUKA sites, sharing our experience and expertise with our customers.
ADVISORY BOARD
Dr. Thomas Netzer
Thomas Netzer is a Senior Advisor to TUKA.
As the COO of eCommerce furniture giant Wayfair, he is a global thought leader in the furniture industry and drives product innovation and supply chain functions.
Prior to that, Thomas was a Senior Partner at McKinsey for 15 years. During his time at the leading management consultancy, he focused on the transportation and infrastructure industries and co-led McKinsey’s global logistics practice.
Thomas has a Ph.D. in business and a diploma in business administration from the University of Cologne.
Miguel Garat
Miguel Garat is a s Senior Advisor to TUKA.
As the founder of HWS®, Miguel has disrupted the furniture industry in China with his commitment to providing ergonomic and environmentally friendly furniture solutions at prices that are democratic and accessible to all. HWS® is now the largest marketer, designer and distributor of such furniture in the country, with showrooms in all the major cities and numerous awards for its innovative approach.
Miguel is also a member of YPO (Young Presidents’ Organization) and an early investor in emerging industries.
ADVISORY BOARD
Dr. Thomas Netzer
Thomas Netzer is a Senior Advisor to TUKA.
As the COO of eCommerce furniture giant Wayfair, he is a global thought leader in the furniture industry and drives product innovation and supply chain functions.
Prior to that, Thomas was a Senior Partner at McKinsey for 15 years. During his time at the leading management consultancy, he focused on the transportation and infrastructure industries and co-led McKinsey’s global logistics practice.
Thomas has a Ph.D. in business and a diploma in business administration from the University of Cologne.
Miguel Garat
Miguel Garat is a s Senior Advisor to TUKA.
As the founder of HWS®, Miguel has disrupted the furniture industry in China with his commitment to providing ergonomic and environmentally friendly furniture solutions at prices that are democratic and accessible to all. HWS® is now the largest marketer, designer and distributor of such furniture in the country, with showrooms in all the major cities and numerous awards for its innovative approach.
Miguel is also a member of YPO (Young Presidents’ Organization) and an early investor in emerging industries.