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Online Furniture Shopping: The Future of Home Furnishing Industry

The furniture industry, once seen as a traditional brick-and-mortar business, is undergoing a transformation. The growth of eCommerce furniture companies has been phenomenal, offering customers an unprecedented level of convenience and choice, and it has been noted that more and more consumers are opting to buy furniture online. As a result, the online furniture shopping sector has grown bigger and bigger, and it shows no signs of slowing down. In this article, we’ll take a look at the growth and trends of online furniture shopping, as well as the benefits for consumers and why they opt to buy from eCommerce furniture companies.

Online Furniture Shopping is growing exponentially and is becoming the new norm

The growth of online furniture shopping has been exponential in recent years. In a New York Times article, it was reported that online furniture sales have been growing at a rate of 15 to 20 percent per year, outpacing the growth of brick-and-mortar furniture stores. The article cites a survey by the National Furniture Bank Association, which found that nearly 30% of furniture sales were made online in 2018, up from just 9% in 2010. “The online furniture market has exploded in recent years, providing customers with more choice, greater convenience, and an overall better experience,” says Steve Conine, Co-Founder of Wayfair. Similarly, according to a report by McKinsey & Company, the global online furniture market has seen substantial growth in recent years, driven by the increasing popularity of e-commerce and the convenience of shopping for furniture from home. Consumers today want the ability to shop from the comfort of their own homes at any time, without the painful process of visiting multiple stores and wasting time and energy. With just a few clicks, they can browse and compare products, read reviews, and make purchases. As such, the report notes that online furniture sales have grown at a faster pace than overall e-commerce sales, as consumers become more comfortable with the idea of buying large, expensive items online. “The rise of online furniture shopping has been phenomenal and we are seeing a growing number of consumers opting to buy furniture online,” says Jim Brett, former CEO of West Elm. In line with a customer survey, conducted by Accenture, which outlines consumers furniture shopping preferences: 61% of consumers prefer to shop for furniture online, due to the convenience and accessibility it offers. Additionally, the survey found that 84% of consumers believe that online shopping provides a much better overall experience than shopping in physical stores.

Why Consumers Choose Online Furniture Shopping

There are several other benefits for consumers when it comes to online furniture shopping One of the primary reasons consumers opt to buy furniture from eCommerce furniture companies is the affordability of the products. E-commerce companies are able to offer lower prices because they have lower overhead costs than traditional brick-and-mortar stores. This, combined with the availability of online discounts, makes it easy for consumers to find the best deals and save money on their purchases. “The cost savings associated with online furniture shopping are significant,” says Neil Saunders, Managing Director of GlobalData Retail. “Not only do online retailers have lower overhead costs, but they can also reach a wider audience and offer lower prices as a result.” Another factor is the speed and ease of the shopping process. Online furniture shopping offers a seamless and streamlined experience, from browsing and selecting products to placing an order and receiving delivery. The process is quick and convenient, and it eliminates the stress and frustration that can come with shopping for furniture in person: driving to multiple stores, parking, navigating in a crowded showroom, waiting to order and pay, etc. “Online furniture shopping has become the new normal for consumers who are looking for a convenient and hassle-free way to furnish their homes,” said Brian Sharples, CEO of HomeAway. “With the rise of eCommerce furniture companies, consumers no longer need to worry about the inconvenience of physically visiting furniture stores.” Additionally, online furniture shopping also provides consumers with access to product reviews and ratings, which can be a valuable tool in making informed purchasing decisions. Consumers can now read honest and unbiased opinions from other customers about the quality and durability of a particular piece of furniture. This information can be especially useful for consumers who are looking to make a big investment in furniture, such as a new sofa or bed. In conclusion, the rise of online furniture shopping is revolutionizing the way consumers approach furniture purchases. With the convenience, variety, and affordability, it’s no surprise that eCommerce furniture companies are seeing tremendous growth. As the trend towards online furniture shopping continues, it’s clear that this is a transformation that is here to stay.
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